Marketing 1 & 2

This year-long course is a Project Based Learning course (PBL).  It is also a dual credit college course where students have the opportunity to earn 4 college credits. Students find out what it takes to market a product or service in today’s fast-paced business environment. They learn the fundamentals of marketing using real-world business examples. They learn about buyer behavior, marketing research principles, demand analysis, distribution, financing, pricing, and product management. Students will then build on the skills and concepts learned in Marketing 1 to develop a basic understanding of marketing principles and techniques in the 2nd semester. The course encourages students to think like an entrepreneur and begin preparing for a career in business and marketing. By the end of the course, students will be prepared to start a small business venture. 

Prerequisite: You must successfully complete a prerequisite class before enrolling in Marketing, either Principles of Business, Finance, and Marketing or Entrepreneurship.