Social Media Marketing 1 & 2

In this course, students learn how businesses and organizations use social media to connect with audiences, build their brand, and share their message. Through lessons and real-world examples, students explore content creation, strategy, and analytics. A highlight of the course is the Stukent Simternship, an interactive simulation where students take on the role of a social media manager. They practice creating posts, managing ad budgets, and analyzing campaign results in a hands-on, risk-free environment. By the end of the course, students will have the skills and experience to understand and apply social media marketing in real-world situations.